 | About Millward Brown |
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About Millward Brown |
Millward Brown (www.millwardbrown.com) is one of the worlds top 10 market research organisations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. Through the use of an integrated suite of validated research techniques both qualitative and quantitative Millward Brown helps clients build strong brands and services capable of delivering profitable future revenue stream. The company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients. The organisation now has over 85 offices in 55 countries, and works regularly in over 70. Millward Brown is part of The Kantar Group, the information, insight and consultancy arm of WPP.
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