 |
-
To forecast sales of new or existing products
þ
-
þIncorporates seasonality, distribution and awareness changes
-
þAdjustable methodology: techniques of calculation of sales can be adjusted with time to allow for more accurate forecasts
-
þInstant change of model parameters (seasonality, distribution, awareness)
-
þCan be integrated into other instruments (ad testing, concept testing, etc.): results of further development can be easily incorporated into the model with sales forecasts recalculated |
|
|
 |
|
|
|
 |
|
|
|
 |
-
þOptimisation of profits, sales, or volumes
-
Understanding of who and how contributes to your brand
-
Instant validation against retail audit data
-
Weighting by awareness and distribution
-
Easy-to-use simulation software for clients |
|
|
 |
|
|
|
 |
|
|
|
 |
- þSegmentation that joins needs-based and brand choice criteria approaches with brand positioning/imagery to provide actionable recommendations
|
|
|
 |
|