A R M I - Marketing. Advanced Research Methods in Marketing Since May 2002, A/R/M/I-Marketing is a member of the Millward Brown International network. This brings to our clients the access to full servicing on the worlds leading advertising and brand equity research tools by Millward Brown.
Our techniques
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To forecast sales of new or exis

ATP™ - Advaced Tracking Program™

ATP studies tell marketers whether their marketing plan has worked by identifying whether consumers are aware of a brand's campaign; which elements are recalled most strongly; whether the media budget is being deployed efficiently; whether the intended message is coming across; and how the total communications mix is affecting consumers' relationships with a brand.



Brand Dynamics™

BrandDynamics™ is a proprietary brand equity measurement tool designed to give you a clear fix on your current brand equity within changing market conditions, ROI on past marketing investment, and actionable advice on how to move your brand or service forward.





Our Link™ copy testing system gives marketers guidance, before they air an ad, on how hard their execution is likely to work for every dollar spent; checks the communication is on strategy and will elicit the right response from consumers; and gives insights to enable appropriate changes to be made to current or future material.
Link™ is fast, flexible, and can be used on roughs or animatics. It is validated against real life experience and is linked to sales effectiveness. Link™ recognizes that advertising can work in many different ways, and it values creativity.

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